Master’s Advertising Student crafting strategic and creative campaigns
I am a Public Relations and Advertising master’s student at the University of Southern California with a Bachelor of Arts in Sociology from UC Santa Barbara.
My academic background focuses on how people, culture, and media interact, and how brands can communicate effectively within that space.
With a foundation in social analysis and a focus on modern media strategy, I aim to create data-informed campaigns that help brands connect with their audiences in meaningful ways.
My work is grounded in research and audience insights to inform effective, strategic decisions.
Bringing together strategic planning, crisis management, and content creation to support effective brand communication.
Crisis Management
- Monitor media and identify reputational risks
- Develop crisis response plans
- Draft clear internal and external communications
- Manage real-time messaging and sentiment
Strategic Planning
- Conduct audience and competitive research
- Develop integrated communication strategies
- Create messaging and positioning frameworks
- Track performance and optimize campaigns
Content Creation
- Write and edit content for digital and social platforms
- Develop content aligned with brand voice
- Create platform-specific, engaging content
- Optimize content for SEO and performance
I am always open to opportunities in public relations, advertising, and strategic communication.
Let’s connect.
Ready
to contribute
thoughtful, strategic, and impactful
work
in communications and marketing.