My Role as Social Media Manager
As Social Media Manager for Anica Collective, I oversee the company’s Instagram content strategy and execution. My work includes maintaining the content calendar, developing original post concepts, writing captions and promotional copy, designing branded graphics, and researching relevant trends and audience interests. Through each piece of content, I aim to strengthen brand awareness, communicate the company’s services, and maintain a polished, cohesive digital presence.
Below are examples of Instagram carousels I created to communicate Anica Collective’s services through clear messaging, engaging visuals, and consistent branding.
Branding and Consistency
Anica Collective’s visual identity uses a warm, sophisticated palette of beige, cream, gold, and green.
The neutral tones create a grounded and approachable foundation, while gold adds refinement and green represents growth, balance, and progress. Clean, professional typography complements the palette by maintaining readability and consistency across social media, digital content, and other marketing materials.
Website
The Anica Collective website is currently in development. Below are selected mockups that preview its visual direction, layout, and overall user experience.
View my full portfolio to discover additional projects across marketing, public relations, branding, content creation, and digital strategy.