Nola Rivas

nvrivas@usc.edu, 818.585.8771

Education

University of California, Santa Barbara (UCSB)

Bachelor of Arts in Sociology

• Dean’s Honors Fall 2023, Dean’s Honors Winter 2024, Dean’s Honors Spring 2024, Dean’s Honors Fall 2024, Dean’s Honors Winter 2025

University of Southern California (USC)

Master of Arts in Public Relations and Advertising, Expected December 2026

Professional Experience

Study Smart Tutors – Remote

Marketing Assistant, June 2024 – ongoing

  • Spearheaded initiatives to increase access to higher education for first-generation students, contributing to a 30% increase in student participation in college readiness workshops
  • Collaborated with HR leadership to develop and implement educational resources, driving program success and improving outreach to underserved communities
  • Managed internal communications across departments to ensure seamless coordination of tutoring initiatives, significantly improving cross-functional collaboration
  • Conducted data analysis on program outcomes, identifying areas for improvement and implementing strategic changes that enhanced student engagement and retention

USC PRISM Program

Research Assistant October 2025 – ongoing

  • Research relevant marketing and public relations trends
  • Create original content using Canva for USC PRISM program

Skills

  • Data Analysis (Excel, Google Sheets, Instagram Insights, TikTok Analytics)
  • Editing and Graphic Design (CapCut, iMovie, After Effects, Canva, Photoshop, Picsart)
  • Familiarity with Shopify, Google Ads, Facebook/Meta Ads, and Pinterest Ads
  • Project Management, Problem Solving, and Strategic Planning