Coca‑Cola®: Stick With What You Know

Coca-Cola proudly unveils its bold new “Stick With What You Know” campaign, reclaiming its iconic polar bear and reminding the world that while others may borrow what isn’t theirs, there’s only one original.

You Can’t Outdo the Doer

Still the Original

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You couldn’t miss it. During the 2026 Super Bowl, you may have seen a familiar face, a polar bear that looked suspiciously like ours.

When you think of a polar bear holding an ice cold soda, you don’t think of anyone else, you think of Coca-Cola. You think of decades of iconic moments, holiday traditions, and that unmistakable red can in your hand. For generations, Coke has not just been a drink but the standard, the original, and the one people reach for when the moment matters.

So when another brand feels the need to steal a bear, well it says more about them than it does about us.

If you are going to choose a brand, why not choose the original?

When a competitor has to dig into your playbook to stay relevant, it’s not innovation — it’s imitation. And you deserve better than a copy.

You know our bear. You have grown up with our bear. From heartwarming holiday commercials to unforgettable global campaigns, the Coca-Cola Polar Bear is not just a mascot, it is part of the Coca-Cola family. Loyal to Coca-Cola and loyal to all our beloved fans, our bear represents warmth, joy, and togetherness in a way no other brand can replicate.

The Coca-Cola Polar Bear has been part of our brand’s story for over a century, first appearing in 1922 and later becoming a global cultural icon in the 1990s through our groundbreaking animated campaigns that captured imaginations around the world. Since then, our bear has stood as a symbol of authenticity and emotional connection, reminding people that good things never go out of style.

Coca-Cola is iconic because it has earned its place. It is preferred because it has built trust over time. While others chase trends or borrow ideas, Coke continues to define what refreshment looks and feels like. When a competitor turns to your most recognizable symbol to stay relevant, that is not innovation. It is imitation. And consumers can tell the difference.

That is why we are launching our new Stick With What You Know campaign, centered entirely around the polar bear who has always stood by us. In this new chapter, audiences will see our bear in beautifully crafted spots that celebrate classic Coke moments, from sharing a bottle with friends to savoring that first crisp sip. The campaign reinforces what people already feel, that when it comes to refreshment, familiarity matters. Trust matters. Legacy matters.

In every frame, our polar bear does what it has always done best, enjoying an ice cold Coke and inviting the world to do the same. Because you do not follow the imitator. You do not choose the borrowed idea. You choose the brand that built the icon in the first place.

So the next time you reach into that cooler, remember: the original doesn’t need to copy. And you don’t need to settle.

Stick with the bear you recognize. Stick with the taste you trust. Stick with the original.

Stick with Coca-Cola.